Vicenzaoro is updating its international brand image with name changes for its three annual gold jewellery fairs.
Most recently known as Vincenzaoro First, Vicenzaoro Charm and Vicenzaoro Choice, the fairs will now be called Vicenzaoro Winter (January 14-19), Vicenzaoro Spring (May 19-23) and Vicenzaoro Fall (September 8-12).
According to fair organiser, Fiera di Vicenza, the new corporate image is a strategic move to enrich and strengthen the Vicenzaoro fair brand.
“The official debut is set for January when it will be presented to the Italian and international press at the first world gold and jewellery exhibition event of the year,” said a spokesperson.
“The new event image is a development of the historical Vicenzaoro brand. The main logotype will perfectly link the season of the event in a graphic sign that combines the new symbol, a tracer reflection of a point of light, and the original Fiera di Vicenza Spa logo.
“The importance of brand awareness and its gradual worldwide evolution which, in the last two years, has led to a new and more decisive positioning of the brand in terms of competition, together with the FDV 2011/2015 speed-up plan, have urged Fiera to intervene in the advertising and image of Vicenzaoro.
“The new naming and format therefore represent a change along the road of continuity and success, a patrimony of heritage seen in a contemporary light that exactly expresses the true sense of the Vicenzaoro universe.”
* Pictured above is a Marco Bicego ring on display at September’s Vicenzaoro Charm fair.