Louis Vuitton opens jewellery store

French luxury goods group LVMH opened its first Louis Vuitton jewellery store last week.
The opening of the 160 square metre store, located on the corner of Place Vendome and Rude de la Paix, was attended by Hollywood celebrities and European royalty including Kirsten Dunst, Catherine Deneuve, Sofia Coppola and Princess Charlene of Monaco.
“We are very pleased to open our first store dedicated to jewellery and watches in Place Vendome in Paris and we feel great pride in the idea of opening our first shop in the historic cradle of the expertise of senior jewellery, said Louis Vuitton president Yves Carcelle.  
The store will feature three new collections inspired by three of Paris’s most iconic locations – the Place de la Concorde, the Champs Élysées and the Tuileries.
Meanwhile Hamdi Chatti, director of the group’s jewellery and watches divisions, told Reuters that the opening of the store was “a foundational decision” indicating that the company was looking ahead with optimism.
He said the brand was now considering opening other jewellery and watchmaking stores in major international capitals.
Louis Vuitton opened its 13th store in Sydney’s George Street in December last year. According to the company it is the second Louis Vuitton store in the world to offer an exclusive personalised service – “made to order shoes” for men and “haute maroquinerie handbags” for women.