Lively colours and reasonable pricing make Australian sapphires the ‘Gen Z gemstone’

Aspiration and fashion go hand in hand for the youth today. In a social media-centric lifestyle, millennials and Gen Z in particular are extremely conscious about flaunting memorable moments of their lives. Thus, they perceive the larger category of jewellery and gemstones differently than past generations. Jewellery retailers the world over are taking note of … Continue reading Lively colours and reasonable pricing make Australian sapphires the ‘Gen Z gemstone’