Inhorgenta Munich is counting down to the launch of its 40th jubilee show with the launch of a range of new initiatives designed to reposition it as the ‘Jewellery, Timepiece and Lifestyle’ marketplace for luxury brands.
The new initiatives include the reconfiguring of the ‘Contemporary Designs’ area in Hall C2 to emphasise the importance of designer jewellery for the show.
Inhorgenta Munich product manager Renate Wittgenstein said the reconfiguring would strengthen the area with a “new interior, attractive aesthetics and a clear division of space” to create a “perfect platform for good business”.
“The aesthetics are characterised by the design principle that ‘form follows function’,” she said.
“This approach should give expression to the sophisticated role of Hall C2 in a modern and appealing way in order to do justice to the requirements of both exhibitors and visitors.”
Klaus Dittrich, chairman and CEO of fair organiser Messe München, said the company was aiming to “develop the profile of Inhorgenta Munich permanently as a brand so that it acts as a mirror to the market”.
Meanwhile Inhorgenta’s Sydney-based representative Rudolf Barth, the managing director of Munich Fairs, said that although the 2013 Fair looked set to be even bigger than 2012’s (which attracted 1134 exhibitors and around 30,000 visitors from 80 countries) there was still space for “last-minute exhibitors” from Australia.
He said the Fair could offer local companies “a lot of international exposure”.
He also stressed that the Fair was a lucrative destination for Australian jewellery buyers due to the quality and range of products on display − and the “very high Australian dollar” which made the costs of food and accommodation “very affordable”.
Inhorgenta Munich will be held on February 22-25.