De Beers opens in China

De Beers Diamond Jewellers has opened its first store in mainland China at Skin Kong Place, Beijing.
Posted in News

 
De Beers Diamond Jewellers has opened its first store in mainland China at Skin Kong Place, Beijing.
 
Marking the company’s entrance into one of the world’s fastest growing jewellery markets, the opening of the new store was hosted by François Delage, CEO of De Beers Diamonds Jewellers.
 
He said the new store would enable the company to fully share its “exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design” with one of the largest and most discerning markets in the world.
 
“Building on our existing relationships with our Chinese clients from our stores across the world, we are now delighted to invite them to experience De Beers in China.”
 
At the opening Delage unveiled a new addition to the De Beers’ Talisman Collection – a one-of-a kind Pink Talisman Medal specially designed to mark the launch of De Beers in China.
 
The pink gold medal features an “extremely rare” pink rough diamond at its centre, stunning white rose-cut diamonds and mix of white and fancy pink polished round-brilliant cut diamonds.
 
A selection of “rare, exceptional loose diamonds”, including an 8.88 carat round-brilliant, a 16.54 carat fancy yellow oval, a 3.09 fancy intense green oval, a 1.06 fancy vivid pink cushion and a 1.23 fancy red diamond, were also on display at the store’s opening
 
De Beers has a worldwide presence with stores located in many of the most sought after locations such as Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, The Landmark in Hong Kong and Ginza in Tokyo.

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