De Beers to make largest investment in diamond marketing since 2008
29 Aug 2017 De Beers Group has announced it will invest more than US$140 million in marketing this year – its biggest spend since 2008. The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China and India. While … Continue reading De Beers to make largest investment in diamond marketing since 2008
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