Pandora managing director Karin Adcock has been named the 2010 Telstra NSW Business Woman of the Year.
Telstra chief marketing officer and Telstra Business Women’s Awards ambassador Kate McKenzie said Adcock demonstrated entrepreneurial spirit and took calculated risks when establishing her business.
“The judges described her as an inspirational employer with sound financial acumen who has a growth strategy in place, long term vision and an understanding of where her business is headed.”
Adcock moved to Australia from Denmark in 1995 and ran five small businesses with husband Brook Adcock before securing the Australian distribution of Pandora in 2004.
Since then she has developed the company into a highly profitable business with 280 staff, 34 branded concept stores and 732 retail accounts in Australia and New Zealand.
Adcock received what she describes as “the ultimate endorsement of success” in 2008 when Pandora Denmark bought a 60 per cent share in the business.
Speaking at the Awards ceremony, Adcock said Pandora had been successful because of “the five ‘P’s”.
“It is a great product, well priced, well positioned and excellently promoted. We have employed great people who are passionate about the part they play in the success of Pandora.”
Adcock will now proceed to the national finals of the 2010 Telstra Business Women’s Awards which will be announced in Melbourne on November 11.