When we think about jewellery, the first thing that comes to mind is usually engagement rings, or perhaps, beautiful women adorned in diamonds, pearls, or gemstones. While you wouldn’t be wrong, as societal norms and preferences evolve, we are witnessing a notable shift in appreciation for men’s jewellery. Global sales in the category continue to grow year-on-year, according to market research by Euromonitor International. Men are embracing adornment with newfound enthusiasm, steeped in a spirit of exploration, fun and adventure.