The Barbie Effect – Leaning into Pop Culture Trends

If you aren’t currently showcasing the best of your pink jewellery, gems, or diamonds, you’re probably doing yourself a disservice. The hype around the new Barbie movie is all anyone is talking about on social media, and you should be taking notice. You’re probably thinking, why is this information necessary or relevant? Well, the people purchasing tickets to see this movie are more than likely the same demographic that you’re trying to, or do, market to. In a world where trends move at an astronomically quick pace, it can be challenging for businesses to gain a slither of engagement when the consumer is hyper-focused elsewhere. So, how can you piggyback on social media hype to further your business? The solution is leaning into pop culture trends.