Pantone Powers Red with Viva Magenta

By Cynthia Unninayar The colour red, in its many hues, has been endowed with symbolic meanings throughout history, changing during different time periods and in different cultures. In today’s uncertain times, Pantone, the world’s colour authority, has chosen “an unconventional shade for an unconventional time,” says Leatrice Eiseman, executive director of the Pantone Color Institute. … Continue reading Pantone Powers Red with Viva Magenta