A calculated risk: coloured gems and the online marketplace

by Kirsten Ehrlich Davies

The online world has forever altered even an ancient trade such as coloured gems. For merchants, manufacturers and consumers alike there is a new set of norms regarding buying and selling gemstones online. Trust is essential, but these days the internet isn’t generally associated with trust. How has the coloured gems community thrived in an online marketplace?

From the earliest times, the rich mesmerising hues of coloured gemstones have captured the imagination and desire of potential buyers. The colour of a high-quality gemstone has an almost mystical power, and ancient myths still perpetuate that various gemstones can restore health, bestow good luck or protect the wearer from harm. From a practical financial perspective, the value of a gemstone is in its unique investment appeal, an appreciating asset that is extremely portable, fitting easily into your hand.

Insta appeal

In the era of social media, coloured gemstones have soared in popularity, as social media sites such as Instagram promote the individualised appeal of different stones and provide inspiration for original new jewellery designs. Noting the power of media over consumer interest, Erica Miller of Ikecho says that she has observed a greater interest in opals since the television show Opal Hunters began. “It makes me so happy that people are choosing to buy opals now for dress rings and even engagement rings, as they are so unique and no two opals are the same,” Erica said.

Established in 1999, Ikecho is an Australian wholesaler of the world’s finest pearls, and the first pearl company to import natural pink pearls to Australia. In late 2017, Ikecho began incorporating opals into its range of jewellery designs. “When an opal has light and fire, it will catch the buyer’s eye. We generally find that blue-green opals are the most popular on the market, and the Australian market tends to go for bluey tones, although red is the most valuable,” said Erica.

Building confidence

While social media does an excellent job in promoting coloured gemstones, it can potentially be deceptive. As every coloured gemstone is unique, with its own unique colour, cut and proportions, they cannot be assessed on similar criteria in the same way as diamonds.

With diamonds, customers know that what they see is what they get – they can rely on the assurance of the GIA certification, plus the photographs of a clear stone are more likely to match the reality than the photo of a coloured gemstone. Therefore, it is very important to establish a trustworthy relationship between supplier and jeweller, and between jeweller and customer, to maintain confidence and accountability in the quality of coloured gemstones.

“Colour really incites a very personal, subjective and emotional response from people and making sure that a photograph represents accurately a gem’s colour is absolutely vital,” said Natalie Barney. As a jewellery designer who specialises in coloured gemstones, Natalie will only ever buy gemstones she has seen in person, so she can ensure they meet her quality standard.

When selling her pieces online, she has established quality controls at all stages of the photographic process to ensure the colour, cut and clarity of the gemstones is accurately represented. “Since closing my boutique in December 2016, I have been selling my pieces online through my own website and lately through third party websites like 1stdibs.com, a large American online portal,” Natalie said.

“We offer customers the opportunity to ask for a video of particular pieces. Cabochon gems create another challenge as they sometimes appear a bit flat in photographs. So besides getting accurate colour representation, showing the play of colour in the gems is another selling point, meaning we want to bring the gems to life online.

We also make sure we show as many views as possible. Sometimes I will offer the customer the option of a different gem that I feel would fit the agreed design better. Customers look to me as not only a jewellery designer specialising in coloured gemstones but also as a certified gemmologist who will come up with the perfect stone.

Trust along the chain

Punala Kiripitige of The Gem Monarchy says that trust is an integral part of the gem trade. The Gem Monarchy is a multi-national operation based in Australia, dealing in gemstones from all over the world, along every stage of the process from the mine to the jeweller’s hand. They purchase rough stones which are then hand-cut and polished in Sri Lanka, and then individually checked for quality before being brought to Australia or exported elsewhere.

Identifying and purchasing rough gemstones is a precision art in itself, requiring a great deal of practice, and Punala says that while an agent for the company will physically inspect the gemstones before purchase whenever possible, they have also gradually built up some trustworthy online connections.

“Gemstones do not come out of the ground all sparkly and ready for jewellery, so rough selectors must first identify the genuine stones. From there, it involves both mathematical and scientific knowledge as well as artistic evaluation of the stone to work out the stone’s final outcome. Pricing of the rough largely depends on the expected outcome of the final product.”

Responsibility and accountability

Accountability is also an important element of maintaining trust. Punala says that an Australian qualified gemmologist inspects each stone for its authenticity before The Gem Monarchy sends the stone to a jeweller. “We always make sure that our lapidarists check the final stones individually to make sure that we maintain the standards of our product so our customers can trust us one hundred percent.” Natalie agrees that accountability is growing in importance in the industry.

“You have to trust that the quality of the gems, where the gems were sourced and the prices of the gems are trustworthy,” she says. “I believe that we are moving into an era where the customers will expect a transparent supply chain showing where the gem was mined, where it was cut, and where it was then set and turned into the piece of jewellery they are planning to buy.

While coloured gemstones are easy to promote online, the only way to maintain quality and accountability within the industry is to maintain close relationships based on trust, so clients and customers Pink sapphire, The Gem Monarchy, and mauresque tzavorite drop earrings by Natalie Barney can be confident that the coloured gemstone they purchase matches the beauty and quality of the original image.

Further reading:

Comment section

331 thoughts on “A calculated risk: coloured gems and the online marketplace

  1. Most cbd products entertain a positive sense CBD Hemp Oil
    on distinct and they do not at best soothe the anxiety and highlight as uncountable people force think. A insufficient be experiencing a in reality beneficial effectiveness on the leader get someone all steamed and since I detest them every day I’ve noticed that my productivity has increased and my general well-being has improved. I propose b assess if you’re complaisant to manipulate the same fruit – you assuredly have to try out it.

  2. Hi there. I mark you’ve noticed that a allotment of different devices contain been invented for cigarette smoking. Iqos vape No matter how they also came up with something interesting dab pen
    with a view cannabis smoking – it’s bong In my opinion a woman of the finest ways to fully adventure the importance of cannabis and its repercussions on you. If you are a beginner and only scantiness to try smoking.

  3. Each of us experiences importance after on or during duty at some point. This is standard because before of all, you don’t eternally like what you do initially. No matter what, I urge that you try cbd flower canada online
    to possess have a good time the process of working. For me personally, this method makes it easier to bring together on any tasks.

  4. I always used to study piece of writing in news papers but now as I am
    a user of net thus from now I am using net for content, thanks to web.

  5. Indeed you don’t emergency to look object of online pharmacies to buy cbd products like cbd capsules or lubricant nowadays. I contemplate it’s rather simple to ascertain a clean company that will-power victual you with high-quality products like how much cbd isolate powder to use
    . You don’t uniform with need a prescription for that so I don’t inquire about bid adieu the location in buying cbd only in pharmacies since I cogitate on it’s bigger to rely on the companies that in the works specifically with cbd.

  6. Suffer with you tried the creative praise bar product? I’m undeviating you can spawn the right sense with our CBD pen. how to fix a disposable vape that won’t hit
    Made with pure cannabis oil extracted from organically grown hemp, our CBD grease vaporizer trappings is suitable for anyone who is disquieted or needs workers to calm down and focus. If suddenly this thingumajig does not stop working, then require advise you, the actions that you necessary to do are described in detail.

  7. Gush I predominantly need CBD oil whenever I have headaches and after a few minutes I feel in one’s bones manner better. Maybe you should seek something like that as well? In the service of example you can start with Full cbd muscle rubs
    they’re undeniably opportune to take and I think it’s perfected in requital for beginners because you reasonable have occasion for to take a specific without counting the drops.

  8. After checking out a few of the blog posts on your web site, I
    really like your technique of writing a blog. I bookmarked it to my bookmark webpage list and will be checking back in the near future.
    Take a look at my web site as well and let me know how you feel.

  9. Wow, incredible weblog layout! How lengthy have you
    been blogging for? you made running a blog look easy.
    The total glance of your site is excellent, as neatly as the content

  10. excellent post, very informative. I ponder why the other specialists of this sector do not understand this.
    You should proceed your writing. I’m confident, you’ve a huge readers’ base

  11. When I originally left a comment I appear to have clicked
    on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the
    exact same comment. Perhaps there is a means you can remove me from that service?
    Appreciate it!

  12. I’m more than happy to uncover this site. I
    want to to thank you for ones time for this wonderful read!!

    I definitely really liked every part of it and I have you bookmarked to
    see new things in your website.

  13. Hello, i believe that i noticed you visited
    my web site so i came to go back the desire?.I am attempting to in finding
    things to enhance my website!I suppose its ok to make use of a few of your concepts!!

  14. you’re in point of fact a excellent webmaster.
    Thе website loading speed іs amazing. Ιt kind of feels that you’re Ԁoing ɑny unique trick.
    Also, Тhe contents aгe masterwork. you have perforrmed a fantastic task оn this subject!

    Feel free tߋ srf to my web paցe: cbd products

  15. I like the valuable info you provide in your articles. I will
    bookmark your blog and check again here frequently.
    I am quite sure I will learn plenty of new stuff right here!
    Best of luck for the next!

  16. Hello! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the outstanding work!

  17. Hey There. I discovered your weblog the use of msn. This is a really smartly written article.
    I will be sure to bookmark it and come back to read more
    of your useful information. Thanks for the post. I’ll definitely return.

  18. Wow, wonderful blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is magnificent, let alone the content!

  19. Thank you for another informative web site. The place else may just I get that kind of info written in such an ideal method?
    I’ve a venture that I am simply now operating on, and I have been on the
    glance out for such information.

  20. I can foretell with gigantic confidence that these cbd gummies are gigantic quest of travelers because they are leading instead of relieving make a point of during flights. Of conduct I suitor these tried and verified hemp cornbread type gummies the most because they at bottom offer the jammed entourage effect. Try out it and chaste accident to you!

  21. It is with both delight and a good little sadness that we announce
    that TC3 is transitioning into a good new structure. The
    content of TC3 shall end up being migrated, in the shape of an anthology, to
    the innovative OpenAccess reserve series „Translation and Multilingual Healthy Language Control” (http://langsci-press.org/catalog/series/TMNLP, TMNLP) in LangSci Click. The original journal web web page offers ended up shut down down and offers shifted to this short-term spot, at which the publication features own been taken out but the content includes happened to be kept. In the meantime, TMNLP has had its pretty productive problem first of all, with about 1,500 downloading from distinct locations within the primary two months after appearing; further problems are already in the pipeline and are usually to look this calendar year.

    We likewise feel that with our fresh format we can serve the group far better: on best of modified databases, which have been the power of TC3, we can today furthermore publish monographs (incorporating dissertations). We are searching ahead to unique efforts!

  22. Hi! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a wonderful job!

  23. Hey! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really enjoy your content.

    Please let me know. Many thanks

  24. Использование аюрведического оружия
    обычно осуществляется комплексно, в
    той мере, в какой именно такой подход позволяет комплексно подойти
    к решению проблемы. Особенностью индийской косметики также является большое количество вегетарианских компонентов, но используются не только старинные рецепты,
    но и современные формулы, разработанные в научных

  25. Hey very cool blog!! Man .. Beautiful .. Superb .. I’ll bookmark your website and take the feeds also?

    I’m satisfied to search out numerous helpful info here in the post, we want work out extra techniques on this regard, thanks for sharing.
    . . . . .

  26. Some are medicines that help people when doctors prescribe. Generic Name.
    ivermectin 9 mg
    Medscape Drugs & Diseases. Some are medicines that help people when doctors prescribe.

  27. I wish to show my thanks to the writer for rescuing me from this challenge.
    As a result of surfing through the the web and
    getting notions which are not helpful, I figured my entire life was gone.
    Living devoid of the approaches to the problems you have sorted out all through
    your good post is a critical case, and ones that might have in a wrong way affected my
    entire career if I hadnt come across your site.
    Your own knowledge and kindness in controlling every item was tremendous.

    Im not sure what I would have done if I hadnt encountered such a point like this.
    Im able to at this time look ahead to my future.
    Thanks very much for this high quality and results-oriented guide.

    I will not hesitate to suggest your web site to anyone who will need tips about
    this matter.

  28. Get here. drug information and news for professionals and consumers.
    ivermectin 90 mg
    Everything about medicine. Some are medicines that help people when doctors prescribe.

  29. Hey there! This post couldn’t be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept chatting about this. I will forward this write-up to him.
    Pretty sure he will have a good read. Thanks for sharing!

  30. Hello, Neat post. There is a problem with your site in internet
    explorer, might check this? IE still is the marketplace
    leader and a big portion of people will omit your wonderful writing due to this problem.

  31. Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new updates.

  32. Write more, thats all I have to say. Literally, it seems as though you relied on the
    video to make your point. You definitely know
    what youre talking about, why throw away your intelligence on just posting videos to your weblog when you
    could be giving us something informative to read?

  33. Shoot out the red carpets because we’ve got a
    single hell of a good prince rolling into town: Prince Yahshua.

    When you only need to check out one of your most desired renowned sluts receive certainly demolished by a considerable dark line,
    Prince Yahshua is the homeboy to get the task performed.
    Pale, White-girl bum looks so excellent receiving split
    open up by a huge merely, black dick. Phat dark-colored booties want the length and girth of a actual brother to
    find drilled heavy within the thick valley of their thriving ass cheeks.
    Yahshua prefers all young ladies: Asians, Latinas, Euro sluts, you label it… he’s tasted their
    delights and lowered a load on their physiological canvases.
    The Prince seemed to be delivered in Colorado, but calls Chi town his residence currently,
    most likely because this guy’s toxins penetrates so much that he demands to end up being in the land of the Deep Bowl.
    Yahshua provides received the Urban Times accolade for Performer of the 12 months three circumstances working,
    and we’re positive that he’s going to end up building whole trophy bedrooms someday.
    Prince Yahshua is in addition really the enterprise gentleman, since slaying ass and
    pussy is his enterprise. That’s why he proceeded to go
    in advance and started his unique porn manufacturing
    organization called Silver Dark Ent Inc. This guy has learned how to preserve his game working at full vapor to warrant that
    all the hottest, almost all delicate porno chicks acquire the strong cock rides they all consequently desperately desire.

  34. I’m amazed, I һave tto admit. Rarely do Ι enncounter a blog thɑt’s equally educative and interesting,
    and withoᥙt a doubt, you’ve hit the nail on the head.
    The pгoblem is something which tooo fеw folks are speaking intelligently ɑbout.

    Now i’m very hаppy І came aⅽross tһis dսring my search fоr something regarding thіѕ.

  35. I feel this is one of the most significant info for me.
    And i am satisfied studying your article. But should statement
    on some common issues, The web site style is ideal, the articles is
    in reality excellent : D. Just right job, cheers

  36. Hey there! I know this is kinda off topic nevertheless I’d figured
    I’d ask. Would you be interested in exchanging links or
    maybe guest authoring a blog article or vice-versa? My website addresses a lot of the same topics as yours and I think we could greatly benefit from each other.

    If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Fantastic blog by the way!

  37. Howdy! This is my first visit to your blog! We are a
    team of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us valuable information to work on.
    You have done a extraordinary job!

Leave a Reply

Your email address will not be published. Required fields are marked *